Mintel’s trend experience data identifies consumers are craving retail experiences more than ever as they look for positive alternatives to price promotions.
Many retailers are now driving sales by offering customers more interactive seasonal shopping experiences, from Paperchase’s series of ‘Love Week’ workshops for Valentine’s Day to Fenwick’s mother and daughter beauty treatments for Mother’s Day. Such initiatives tap into the four in 10 consumers that think in-store events would make shopping for Spring/Summer gifts more enjoyable. To find out more Contact us
Many retailers have rolled out similar experience-driven events to boost Halloween sales, including Morrisons’ pumpkin carving classes and Creation Stations squishy squashy and spooky fun in shopping centres across the UK.
With Halloween being a largely experience driven event, retailers are possibly missing out on the opportunity to drive higher-value sales through in-store events.
The focus on creative experiences has created a new phrase ‘Retailtainment’: This is defined as retail marketing as entertainment. It refers to providing consumers with a wide range of experiences to attract and engage visitors.
The Creation Station works closely with retailers and shopping centre managers to develop and deliver fun themed creative activities. As well as providing the activities the events are also promoted to the thousands of Creation Station customers who attend the regular children and families crafts classes, clubs, parties and events.
To find out about booking The Creation Station award-winning creative experiences Contact Us.
